NOA is a young yet experienced design firm that was founded in 2019 in response to the Kingdom’s and the region’s demand for new vision to reinvent and reinvigorate its cities and cultural life. NOA is founded by Firas Hnoosh, an established architect who worked internationally in the US, UK, Europe and the GCC and is a Swedish national with Middle Eastern background, and Albara Saimaldahar, a Saudi national and an accomplished industrial designer and entrepreneur based in Jeddah, Saudi Arabia.
NOA is a design firm that specializes in far more than building design; we are about creating experiences and lifestyles at different scales; from the urban scale of a city or a rural development to the scale of a single piece of furniture. We are designers of experiences and lifestyles. Our Unique Selling Point or USP is offering our clients the quality and excellence in design, design management, technical delivery and technology to top international standard with the marked difference of a dedicated personalized service.
The name NOA has a dual meaning in English and Arabic. NOA is transliterated to NOWAH “نواه” which in Arabic means core, center or the origin of something. We see NOA as the originator of unique visions and ideas.